DTLR x Nike partnered up to launch the "Run For Life" Campaign and DTLR Run Club. On the corner of the E. Monument store location in Baltimore, DTLR set-up a mini block party to get the community out and engaged in this campaign to promote health, wellness and unity. This campaign will also provide a positive outlet for city residents to be a part of something progressive and beneficial to their own well being. Nike provided free trials of their upcoming running shoe, the Joyride, to those that came out to the event and DTLR provided activities and mapped out a one mile run around the community in the Joyride shoe to officially kick things off. From music, to moon bounces, face painters to free snow balls, this event brought together a crime stricken neighborhood to get active and unite as a community.